Nottingham Forest Signs up to Join West Ham in New “Premier League” of Telephony Solutions

Nottingham Forest has followed in the wake of West Ham to sign on with Capital 21, the leading specialist supplier of telephony solutions to the Football League Divisions One and Two.

The Club has a custom designed Capital 21 system brought into service at its City Ground not only to enhance its critical ticketing operation but also to act as a vital announcement broadcast interface with the fan base. The Capital 21 customised call management system and sophisticated interactive voice technology - all controlled by an intelligent network platform - ensures:

• All calls are answered 24 hours a day - and no fan ever hears a busy tone
• Latest information re games, ticket availability can be broadcast to fans - and changed instantly should the need arise - so dispensing with the need to provide repetitive information by operators
• Calls are filtered to ensure they get through to the right department as the system is also to embrace the club’s mail order operation
• Key management information extracted from the tracking of all inbound calls - showing where they originate from and pinpointing peaks and troughs in demand - is instantly available for staffing or marketing decisions
• No premium charge to callers - only the minimum BT national call charge is levied

Yet Notts Forest has received all these benefits without any capital outlay on equipment - the Capital 21 system simply sits over any system currently in place - or having to retrain staff. And as the club has opted to run the service on an 0871 number - its choice from a range of money generating options - means that it will receive sufficient income to effectively get the system free and generate additional recurring income.

Meanwhile the Capital 21 system has become the key cog in the highly efficient West Ham ticketing operation which now enables it to dispense more than 30,000 tickets in just 10 days.

For futher information, please call 0870 787 0490.