Burnley Boot Out Call Problems After Signing Up To Capital 21

After Nationwide Division One club Burnley teamed up with Capital 21 they quickly gave their telephone call problems the boot - and enhanced the office staff’s working structure in the same process.

The Football Club had been plagued with telephone call difficulties that proved to be a major headache for all of the office-based staff. Now Capital 21 has created a valuable regular recurring revenue stream for the Club, while ensuring that every telephone caller to Turf Moor is treated professionally and they have a clear choice of which department they would like to contact after hearing a recorded greeting.

Capital 21 installed Burnley’s system without the Club having to make any capital outlay or being inconvenienced. The Club’s existing phone equipment remained in place, and two distinctive numbers - 0870 443 1882 and 0870 443 1914 were provided. These numbers incorporate the year the club was formed, 1882, and the year Burnley lifted the FA Cup, 1914.

Brief forthcoming match information is provided before callers are seamlessly progressed to where they want to go - without the frustration of listening to an engaged tone. Due to the fact that there was no new equipment to install, the Club had no staff retraining issues to worry about.

“Not only does this system reduce the number of needless misdirected calls, which our office staff received on a constant basis, but it cuts down on the daily call problems we faced before,” reveals Edoardo Abis, Burnley FC’s Marketing Manager.

“We previously had to suffer a whole barrage of calls that were for other departments. Then there were numerous occasions when the system was blocked and we couldn’t call out or receive calls, which was a real nightmare.

“This system has been a great signing and has helped us out tremendously. Now our individual call-answering duties have been reduced and we have more time to spend on our own personal workloads.

“Although we have all benefited from the introduction of Capital 21’s system I would say that the major impact has been felt in the reception department. Hopefully our fans have also appreciated it, which was another factor in our desire to introduce a telephone management system that would meet our high expectations.

“We have had no negative feedback at all in regard to this system, which is always a good sign. Fans tend to let you know when they are unhappy with something!”

For futher information, please call 0870 787 0490.